How do I know where I should be spending my advertising budget? There are so many options, is social media worthwhile? How can my business compete with big business advertising?
Marketing your business is much more than buying an ad. Every aspect of your business from your phone manner and office presentation, to the quality and consistency of your work, is marketing of your business to prospective customers.
This area of marketing is an amazingly effective form of marketing, as it brings in the referrals.
Referrals and repeat business are the most cost effective means of making more sales.